Touchscreen Advertising Solutions

SoMo Audience is a Touchscreen Advertising Solutions Company focused on the monetizing of inventory on touchscreen devices of all shapes and sizes. We have developed a cloud based mobile advertising trading platform to simplify the process for mobile websites, apps and future devices.

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The Touch Platform

Our proprietary technology that offers online marketers Retargeting, Swipe and Gesture Analytics all in one place with access to billions of daily impressions.

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Retargeting

SoMo Audience drives online sales for retailers and eCommerce companies by displaying dynamic creatives to consumers based on what products they viewed on your site when they reappear anywhere else on the Internet.

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Gesture Analytics

As a touchscreen company we have found that the most important data point is user gestures. Based on our knowledge and models we can optimize in a way no one else can.

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Swipe Advertising

Our patented gesture code eliminates unwanted clicks as well as provides gesture data and analytics.

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Mobile Ad Trading Platform

The high frequency platform aggregates billions of daily advertising impressions from thousands of suppliers and then transfers them transparently to the demand side for easy media buying. We work in the programmatic world both as a Real Time Bidding (RTB) partner or in Mediation.

Site Indexing

System for curating supply and creating transparency.

Smart QPS

Queries per second management tool for transaction controls.

SSP Aggregator

Ability to manage unlimited sources of inventory for mobile web and app supply.

Cloud Infrastructure

MAT platform is run via a State of the Art cloud system.

Auto Scaling

Servers & Databases built to handle peaks and valleys of daily traffic spikes.

High Frequency Trading

Billions of daily Programmatic Supply & Demand transactions.

The Touch Platform

Our platform ensures that online retailers never miss out on an opportunity to make a sale. We use Dynamic Product Ads and intelligent algorithms to display personalized messages to customers that have left your site before making a purchase. With access to hundreds of thousands of mobile websites and apps we can easily find those consumers and bring them back to your online store.

Visit TheTouchPlatform.com

Retargeting

When a consumer leaves your commerce site or even worse their shopping cart before completing the sale process you may never see them again. Our Touch Platform places a pixel on your site or app and then we find that consumer across the internet and show them a Dynamic creative with the products they just viewed. This approach drives high conversion rates and ensures you don't miss the opportunity to get the sale.

Gesture Analytics

SoMo Audience has a unique position when it comes to analytics and data. We analyze the typical data compenents, but we offer one vital difference from everyone else. That is Gesture Data & Analytics. Our proprietarty gesture advertising code allows us to understand consumer interest in engagement in the most ideal way. We can solve and enhance touchscreen advertising in these key areas:

 
  • Fraud
  • Engagement
  • Viewability
  • Accidental Clicks
 

Swipe Advertising

AdWeek's past winner of "Best Mobile Invention". Our one of a kind patented technology solves the biggest issue for Brands, Consumers and Publishers in touchscreen advertising, Accidental Clicks. We have spent years of development on our code that focuses on the Swipe Thru™ gesture to replace the tap gesture when it comes to clicking through on any touchscreen advertisement. By making this simple yet all-important gesture change you eliminate unwanted interactions and focus on verified engagements.

Visit SwipeAdvertising.com

Company

Robert Manoff, CEO

Mr. Manoff is the CEO and co-founder of the Somo Audience Corporation. With over 15 years of experience in the online advertising industry, Rob's ingenuity drives the cutting-edge technology behind Somo Audience. He is the driving force behind Somo's mission to improve the overall experience for all consumers, brands and publishers on Touchscreen devices.

Todd Houck, COO

Mr. Houck is focused on the technology, product development and campaign management at the Somo Audience Corporation. With nearly 20 years of industry experience, Todd is confident that the patented Swipe Advertising™ technology will move all of us beyond the “click thru” as a common measurement for the effectiveness of marketing on all devices.

Brett Perloff, VP, Programmatic

Jim Bartek, Technology Director

Travis Beale, Senior Engineer